Scripting

The first step in producing your video is script writing. The script is the blueprint for the entire production and contains the actor or voiceover dialog as well as shot descriptions, music cues, titles and graphics.

When JHT is developing your script, we listen carefully to your needs. We analyze your target audience and tailor your message to best reach them. We will come up with a concept that best suits your budget.

One of our writers will then meet with your subject matter experts and take a tour of your facility. They will examine your products and services and peruse your collateral materials for a possible tie-in to your marketing campaign.

The next step is to submit to you a rough draft. The writer will work closely with your team to hone and polish subsequent drafts until a final, approved script is reached. This will be the shooting plan for your production.